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The generational shift that has been in effect in the past few years has led to millennials replacing baby boomers as the largest segment of pet owners in the United States.
The American Pet Products Association (APPA) has released its annual reports analyzing data trends and buying behaviors, all on millennials, who now make up more than 70 million pet owners in the United States. The goal of these insights in this area is to uncover which target groups have the most purchasing power, and how to best advertise them. So what does that mean, now that millennials are in the spotlight? Will we see Pet Shop deals on Snapchat and companies investing in fur ball wearable technology?
Well, not exactly. While it is true that millennials rely on the internet and social media in particular much more than boomers ever did, it is just one aspect that defines them as pet owners. Your average millennial is more likely to see your ad if it’s on Instagram and then published in the local newspaper, but his buying preferences may be very different from those of other millennials, especially when it comes to pets. Her most defining trait, as a generation, may be that she Is that true I love their pets. Which is not to say that other generations of people don’t adore their pets (calm down, people). Millennials have taken their love of animals to another level.
There have been countless sociological studies of how millennials view their pets, highlighting that this generation chooses their home, partners, and even business based on the effect it has on their pets: basically, what doesn’t work for them as pet owners doesn’t work for them, period. . For example, a recent study revealed that 45% of millennials worry more about their pet’s approval when it comes to their choice of partner than their parents’ choice. More than 70 percent of them would agree to a pay cut if it meant they could bring their pets to work. So is it really surprising to realize that millennials are a bit picky when it comes to pet products?
For a generation of people that spared no expense when it came to their furbabies and loved to spoil them, nothing less but the best will do. Although it is still true that all pet owners want only the best for their four-legged masters no matter their age, Generational Seekers may be the new generation that will force all retailers to buy quality product mixes. and specialized materials.